Client Profiles

Struggling Suzanna

Main Struggle:
Weight, lack of consistency and self-esteem.

Main Desired Outcome:
Confidence, Strength & Happiness with herself & life.

Career:
Office Administrator

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Stressed Sarah

Main Struggle:
Lack of time, high stress & self-efficacy

Main Desired Outcome:
Finding Joy, being present & making time for herself

Career:
Corporate Accounting

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Miserable Mitchell

Main Struggle:
Overwhelm from lack of time, money, and stress

Main Desired Outcome:
More connection, healthy habits & happiness

Career:
Student

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Post-natal Poppy

Main Struggle:
Post-partum physical and emotional changes

Main Desired Outcome:
A happy, healthy newborn and self-confidence

Career:
Stay-at-home Mom

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Isolated Ian

Main Struggle:
Staying up late playing video games, junk food and fear of criticism.

Main Desired Outcome:
Putting on muscle mass and building self-efficacy and self-confidence.

Career:
IT Worker

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Resilient Robert

Main Struggle:
Aging, isolation, mobility limitations

Main Desired Outcome:
Maintaining independence, improving physical strength, managing risk factors through nutrition

Career:
Retired

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Timid Tara

Main Struggle:
Fitting in as an individual on the spectrum, adopting a lifestyle change

Main Desired Outcome:
Finding an enjoyable exercise program, connecting with peers, actualizing personal strengths

Career:
College Student, Retail Associate

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The Lost Lees

Main Struggle:
Parenting a child with undiagnosed developmental and behavioural challenges

Main Desired Outcome:
Coping with family dynamic changes, self-care strategies

Career:
Parents, Small Business Owners

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Strong Sam

Main Struggle:
Gender dysphoria and body dysmorphia

Main Desired Outcome:
Improved body image and relationship with exercise, stress management

Career:
Project Manager

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Post-rehab Partick

Main Struggle:
Adhering to recovery goals, overcoming the past

Main Desired Outcome:
Consolidation of healthy habits and improved physical strength

Career:
Warehouse Worker

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Menopausal Mona

Main Struggle:
Overwhelming hormonal changes

Main Desired Outcome:
Feeling energized, revitalized, re-connected to her sexuality

Career:
High School Teacher

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Struggling Suzanna

Barriers & Difficulties

Hopeless Around Food

Gaining weight despite restrictive diets and calorie-counting

Negaitve Relationship with Self

Body shame and self-loathing

Lack of Self-control & Emotion

Loss of control around food - trapped in a cycle of overeating

Lack of Consistency

Not able to find an exercise program that sticks.

Who is Struggling Suzanna?

Suzanna has always struggled with her confidence and self-image. Her relationship with food and her body feels damaged beyond repair, with countless failed diets and new beginnings. Suzanna frequently falls off the wagon after starting restrictive diets and strict exercise programs. She blames herself and her lack of willpower, internalizing the guild and self-loathing. Suzanna feels overwhelmed by how much time, money, and effort she believes she needs to invest to get her health back on track.

Desired Outcomes & Achievements

Confidence & Awareness

Gained Intuitive eating skills and awareness of hunger cues

Levereging her Strengths

Shifting focus towards strength and empowerment rather than numbers on the scale

Consistency & Movement

Building an enjoyable routine that involves activity and movement

Self-esteem & Strength

Confidence in the possibility of creating lasting, healthy change

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Struggling Suzanna profile?

Stressed Sarah

Barriers & Difficulties

Others Before Herself

Taking care of others takes precedence over self-care

Putting Off Self-care

Chronic sleep deprivation

No Time for Herself

No time left in the day to prepare meals, exercise, or relax

Overwhelm, & Stress

Always feeling the weight of stress

Who is Stressed Sarah?

Sarah is an executive and single mom who works in the finance industry. She works a high-stress job, with a lot of competing demands and responsibilities. She constantly feels like her task list is endless, and prioritizing her own health comes second to making sure she does her job well. Even when Sarah gets home, work doesn’t end. She is frequently glancing at her phone and responding to emails. Sarah’s school-aged kids are overbooked with extracurricular activities. Unwinding at home usually results in Sarah in front of the TV, with the kids playing on smartphones and tablets. Once her kids are in bed, Sarah has a few moments to herself - but she finds it difficult to unwind, her mind always racing. She finally falls asleep at 1:00 AM, ready to start the whole routine all over again the next day.

Desired Outcomes & Achievements

Being Present

Sitting down and enjoying family meals together

Fulfillment & Joy

Setting barriers at work for “me time”

Discover Resilience

Feeling refreshed and equipped to handle whatever the day brings

Healthy Habits

Exercise, nutritious meals, and mental wellness become daily habits

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Stressed Sarah profile?

Miserable Mitchell

Barriers & Difficulties

Poor Sleep & Habits

Struggling to unplug from social media and electronic devices

No Time for Himself

School and work leave no time for anything else, including sleep

Financial Stress

Healthy food is too expensive and time-consuming

Shame & Comparison

Feelings of inadequacy and comparing self to the success of others

Who is Miserable Mitchell?

Mitchell is a university student earning a Bachelor’s degree in a competitive program. Mitchell discovered that university was a steep learning curve from high school, and he is committed to doing his best. He is also involved in extracurricular activities, including varsity sports. On the outside, Mitchell seems to have it together - but inside, he is falling apart. Mitchell stays up until 2 or 3 AM cramming for exams and completing assignments. He is frequently comparing himself to his peers on social media. Mitchell is also trying to juggle a part-time job in addition to everything else in order to get on top of his student loans. Mitchell’s self-worth depends on his grades and his accomplishments. Balancing all of his commitments leaves no time for setting healthy habits. Although he exercises, his diet consists of quick energy boosts, including sugar and caffeine. Like many of his peers, he’s addicted to social media - and it’s taking over his life!

Desired Outcomes & Achievements

Work/Life Balance

Reaching a healthy balance between personal time and obligations

Enhanced Nutrition

Nutritious foods feel like the obvious choice against campus food or takeout

Experience Joy

Able to celebrate personal successes and set motivating goals for the future

More Connection

Social media is seen as a tool for connection, rather than a drug

Do you relate to the
Miserable Mitchell profile?